Midtown Atlanta is known as home some of the most creative and detailed entertainment emporiums and nightclubs in the city. Tucked away between Spring Street and North Avenue is the new kid on the block—Primal Atlanta. Formerly the WetBar, Primal opened its doors and brought the city a feisty piece of Vegas that party-loving Atlantans can't get enough of.
Upon entering the massive structure, you find yourself in a darkly lit but immaculately decorated foyer that boasts black chandeliers, black sofas and private party sections protected by plush red ropes. After mingling and mild socializing in the foyer, guests are introduced to the main room, and the party comes to life. With large private booths, a Vegas-style stage with a DJ booth and private VIP area and an array of disco balls that challenge the night sky, the vibe of Primal makes the meekest patron become the ultimate party animal. The main room is reinforced by a rock-and-roll-theme lounge that houses its own bar, a tropical-inspired garden and the infamous SkyBar.
If a refreshing cocktail or a deliciously dangerous shot is on your to-do list, the bars at Primal will not disappoint. Boasting a repertoire of hundreds of specialty drinks, the bartenders at Primal pour elixirs with the perfect mix of power and potency. From the candy-esque shots in the lounge to mixed drinks featuring the best cognacs and cordials on the main floor, to the array of SKYY Vodka cocktails presented in the SkyBar, Primal's drink menu alone will make this club one of your favorite watering holes in the city.
Since its opening, Primal has brought a true feel of Hollywood to Atlanta. Pamela Anderson, Travis Barker, Lauren Conrad and Holly Madison are just a few celebrity guests that have added to the allure of the club. Not to put too much emphasis on celebrity alone, Primal also features go-go dancers and live performers and bands. For those that want to become a celebrity overnight, the main dance floor hosts two remote stages that allow partygoers to make themselves an instant main attraction.
Primal presents weekly events that will undoubtedly give each guest, regardless of race or gender, a night they won't forget. Part lounge, part nightclub and part rock-and-roll dive, Primal has the formula to keep it sharp for some time to come. Satisfy your animal instincts and take the party to Primal. It’s a jungle in there.
